captcha

    Author: admin

    Onam Decoration-Story

    Friends, a compelling story of how I get those flowers for pookalam….

    For the past many years, I have been doing the entire job of doing the pookalam singlehandedly, once the flowers reach home. But age is slowly catching up and this time I required the help of 2 assistants. It took us 6-7 hours to complete the job! My heartfelt thanks to my 2 assistants.

    But I want to tell you a compelling story; the story of how I get those flowers. This has been captured by the Malayalam newspaper Mathrubhoomi very very beautifully in today’s Chennai edition. Here is the link. (http://digitalpaper.mathrubhumi.com/m/1343926/Chennai-Edition/SEPTEMBER-04,-2017#issue/2/1). This is for the benefit of those who don’t read Malayalam

    I succeeded Mr.Mangat Ram Sharma IAS, as the District Collector of Krishnagiri in June 2006. As is the ‘dictum’ the ‘system’, meaning your PA, your officers etc will not say anything good or bad about your predecessor, till they kind of deduce from your behavior or words as to how you are disposed to your predecessor. They will then act accordingly. I am sure this is the experience of many a leader.

    So, the ’system” didn’t tell me anything about the many ‘goods’ that my predecessor had done. But I was seeing a lot of English speaking young farmers who came to my first Monday Grievance Day meeting in large numbers, and were saying what my predecessor had done for them and how it was now stuck. I could easily have ignored the petitions and the pleas of the youngsters, saying whatever my predecessor had done was bad, and only I could do any good, as is the wont in our Indian bureaucracy. But I called these boys separately for a meeting, and then realized that Mr.Mangat Ram Sharma IAS had indeed done a great thing with these boys. He had made three clusters of rose cultivating farmers in Kelamanagalam, Thally and Hosur, had got subsidy sanctioned from the “Small Farmers Agricultural Consortium”, Government of India, had tied up with the nationalized banks for loans for 1008 farmers who were desirous of putting up greenhouses for rose cultivation, including micro irrigation. So, then what was the problem? The problem was that not one rupee had been disbursed by banks as loan to any of the farmers against the subsidy sanctioned!

    Naturally I was aghast to say the least! I went after the bankers and the rest is history! Today most of the farmers are income tax payers! Since 2008, come an Onam, they will be the first to herald Onam to our mind, they make it a point to my home in Chennai in a lorry full of flowers worth lakhs of rupees, against my plea that I require flowers worth only Rs.1000/- which in any case I would be purchasing from the Koyembedu market as I have always done since I landed at Chennai…the pookalam that I laid yesterday was from the flowers that Paramesh Reddy and team brought from Krishnagiri. I am so proud to say this.

    As Commissioner of Horticulture & Plantation Crops, I managed to get sanction for 2 centres of excellence, one for vegetables at Reddiyarchthram in Dindigul and one for floriculture at Thally, under the INDO-Israel project at a cost of ₹16.00 crores each. So when I went in 2012 to Thally along with the Israeli Counsellor Mr.Uri Rubinstein, I was astonished to see the farmers flowering and blooming….my hats off to Mr.Mangat Ram Sharma IAS for envisioning the project!

    National e-Governance Silver Award

    TNHDC was awarded the National e-Governance Award 2016-17 ( Silver Award ) at the National e-Governance Conference at Vizag on 09.01.17 and 10.01.17. we undertook interventions in 1. Admin 2. Marketing and 3. Design & Production

    IT interventions in Administration

    1. E- Infrastructure: installed necessary IT infra like computers, networks, WiFi across 15 Showrooms, 7 productions centres across the country and the Corporate office.

    2. E-Office Administration and Management Solution: comprising of (i) an integrated ERP implemented across all 7 production centers and 15 sales-cum-showrooms across the country, connecting all 128 employees from CMD to Peon; (ii) 100% paper-less file-management and decision support system; an “anytime, anywhere organisation”: decisions that used to take 25 -30 days now taken in a matter of minutes. (iii) centralized HR & payroll management system

    3. E-Portal: Multi-purpose dedicated web-portal: www.tnhdcltd.com

    4. E-Repository of Artisans and their skills: a comprehensive and dynamically updated web based repository of all artisans in the State of Tamil Nadu, with dedicated web-pages to each of the artisans and special features to promote marginalized groups of artisans. Funding to the tune of Rs.1.00 crore for this project was obtained from the State Innovation Fund. We expect about 1.5 lakh web pages to be created, making it one of the biggest Market places of artisans in the world. Each artisan gets one web page and data has been captured in a standardized format. The site is live now.

    5. E-Review using iPads: iPads have been given to all Officers of the Corporation for supervision and e-Review through Face time. An audio review system has also been installed. Now our review costs about ₹2000/ review compared to about ₹1.00 lakh /review earlier.

    6. E-Accounting: using Integrated tally-based double-entry accounting;

    7. E-Attendance: through bio-metric staff attendance.

    8. E-Monitoring: Centralized CCTV remote surveillance and monitoring at Corporate Office of all 12 showrooms and 7 production centers across the country at the Corporate Office using about 100+ IP cameras, leading zero pilferage in the last one year.

    IT interventions in marketing

    1. E-Commerce: direct online selling Poompuhar products through www.poompuhar.org, our smartphone poompuhar App and supported by free-home delivery through dedicated bikes/vans.

    2. E-Commerce: online selling of Poompuhar products through e-Commerce giants like Snapdeal, Flipkart, Shopclues, Crafts villa and India Mart

    3. E-Promotion: foray into a massive Social Media & Online Digital Marketing campaign using about 10 social media platforms including Facebook, LinkedIn, Twitter, Quora, Pinterest, Google+, YouTube etc and engaging an exclusive agency for this promotion.

    4. E-Inventory: bar-coding of all handicrafts products at all 15 showrooms.

    5. E-Billing: Centralized computerized billing including use of credit card/debit card machines at all 15 showrooms

    7. E-Promotion: jingles on the FM Radio at prime-time to enhance prospective customer base and brand recall.

    8. E-mails: from CMD to about 3000 potential High Net worth Individuals

    9. iPads: to all 21 marketing personnel to woo potential customers, make corporate presentations,and also for Face time review with Corporate Office

    10. We are now working on creating Immersive Virtual Reality Poompuhar Showrooms.

    IT interventions in Design & Production

    1. E-Production: Government of Tamil Nadu has sanctioned Rs.1.68 crores from the State Innovation Fund for the creation of a Design Research and Development Centre (DRDC) for introducing non-traditional designs using 3D designing and 3D printing of designed plastic molds, which can be used for production of bronze icons. This also enables anywhere anytime custom production of handicrafts though 3D designing and printing of handicrafts molds. The #D designing software and 3D printer have been procured and currently training, designing and printing are on. We are taking a loan of ₹2.50 crores from NABARD for a complete makeover of TNHDC.

    2. E-Designing: we have embellished the interiors of the International Terminals T3 & T4 of Chennai airport with 107 compositions worth ₹7.50crores. We are expecting shortly an order to the tune of ₹2.50 crores for the domestic terminal. We have also designed for Tirupathi, Trichy, Madurai and Coimbatore airports to the tune of ₹4.50crores. We are currently embellish the Secretariat, Ripon building and Ennore Port Trust to the tune of ₹2.00 crores.

    3. E-Work Order Management: The e-Repository of Artisans and their skills will enable remote assignment of work order to various artisans (direct engagement of artisans), and geo-tagged bar-code based tracking of finished/ semi-finished products

    4. production module is getting ready as part of our ERP

    I have mentioned only the IT related interventions here. We have made huge interventions in training, production infrastructure etc also.

    For more National e-Governance Silver Award

    Skoch Smart Governance Platinum Award

    Skoch Smart Governance Platinum award was conferred for “Transformation of TNHDC using Information Technology” These are out of about 1450 entries this year from almost all states and UTs. 300 were shortlisted for presentations in August 2016 at 4 cities, and of that 100 were conferred with the Skoch Order of Merit on 08.09.16. Out of the 100, 45 institutions were conferred with the Skoch Smart Governance Awards on 09.09.16 in different categories, based on the jury (75%) and on the voting by the over 400 delegates (25%) who had put up their stalls.

    Translate »
    Dr.Santhosh Babu IAS